Description: With new and beginning farmers, as well as seasoned farmers looking to convert from direct to consumer farm sales to wholesale, this is not a switch to be made overnight. What adjustments will be needed before selling to wholesale markets? What should be considered or evaluated before scaling up a farm business? How do you determine which wholesale buyer is right? How do you build a buyer relationship? This workshop will lay the groundwork and mindset needed to start developing your business plan for selling to wholesale markets.

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